top of page

The Advertising Conspiracy...

  • The Scheme Screen
  • Jun 7, 2017
  • 2 min read

The conspiracy video uses black and white colour for the viewers to focus more on what we want to tell them and not be distracted by other images in the video.

The video is about how media controls the masses and us as people through what we see and hear. The video is to bring forward the statement of we are being brainwashed by the media and by what the media show us. The video uses a stick man as it is for both genders, female and male. The stick man also brings forward the connotations of not having an identity. Bringing to light that we as people do not have an identity in this world.

You as the viewer see this come through when the person in the video looks at the Lóreal advert and looks back to herself and she is not happy because her/his face does not look like the people's faces on the screen.

The stick man is then disgusted by himself after seeing the advert and changes the channel to the news. The news happens to talk about realising how marijuana is a big spectacle as it is alright to use. This then demonstrates how the media once said marijuana is bad for you but now are retracting that statement and are saying it is good for you. People then watch this and believe it. The video then follows on to the stick man messaging his friend asking hime if he has also seen this on the news. This then relates to how the media does not just affect one person but it affects a lot of people and how society is now being controlled by the media.

The stick man then changes the channel again to cartoon network where Ed Edd and Eddy and shows you people watch stuff and not even knowing what it is about. Ed Edd and Eddy actually has a conspiracy theory about it. That every character is dead but has a sad story behind why they dead. Us as people then watch Ed Edd and Eddy like it is nothing. In this show they use semiotics and your brain takes it in but you don't even realise it as it makes a bigger effect on your life of how what is acceptable. The video then says living sad lives is acceptable and okay.

The video ends off with the signal breaking and a puppet master holding up a puppet showing to the viewers we are the puppets to the media and to society and that we ourselves do not have an identity and are always being controlled with people with bigger power and influence over us.


 
 
 

Comments


© 2023 by Salt & Pepper. Proudly created with Wix.com

bottom of page